Taglines: Impact Day 2017

I worked with the designers to create this postcard to promote firm participation in Impact Day–a day for employees to give back to the community. We created an augmented reality functionality, which we talk about on the back of the card. I came up with the tagline for the whole campaign. Although, for the front of the postcard, I had selected “Impact what matters” Firm leadership chose “Impact that matters.”

ImpactDay_postcard_5x7 v5-bleed

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